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Paleo Makeup: Natural Mascara

Lengthen and thicken your lashes with 100% Pure natural mascara. Your body will thank you for using an eco-friendly, fruit based product. by Marla Starr, updated August 16, 2016 Posted on February 9, 2015

Paleo Makeup - Natural Mascara
Marla Starr
Marla Starr is the founder of Paleo Porn, co-author of Pigskin Paleo and Owner of Starr Fitness. Marla is a Certified Personal Trainer, 200HR Certified Yoga Instructor, a Certified Barre & SUP/SUP Yoga Instructor offering Personal Training & Small Group Fitness classes both in person and virtually. In addition to all of the above she is also the Executive Producer of Minimalism. Please enjoy all the recipes in the Paleo Porn recipe archives!

The following is a guest post by Lynette Geris, who is the creator of Paleodorant and the Cave Necessities line of personal care products. She’s also the founder of the Health by Habits Project where she works to bring health education and awareness to Chicago.

Although I’ve never personally used the 100% pure product line, I trust Lynette’s judgement and recommendations which is why I’ve asked her to review their all natural mascara. Take it away, Lynette!

Enter Lynette

Who wouldn’t love BLUE mascara? Especially if it has all natural ingredients and won’t cause any harm to your body?

This company, 100% Pure, advertises this product as:

Paleo Makeup - Natural MascaraPaleo Makeup - Natural Mascara
  • 100% natural
  • 100% vegetarian
  • Colored with black tea and berry pigments
  • Lengthens, separates, thickens and glosses lashes
  • Water and smudge resistant
  • Suitable for sensitive eyes

100% Pure offers four different fruit pigmented mascara colors: black tea, blackberry, dark chocolate and blueberry. For this review specifically, we are going to review the blueberry all natural mascara.

Pros of 100% Pure Mascara

I LOVE the smell! This mascara literally smells like a blueberry field; it’s wonderful!

Not to mention the color: the BLUE tint gives any eyes a unique look that will make everyone do a double take.

And of course, the fact that this makeup is made of all natural sources, is eco-friendly and healthy for my skin, obviously earns brownies points for this particular review.

Cons of 100% Pure Mascara

The only negative I can pick out for this mascara is that while it does indeed lengthen, separate, and thicken my eye lashes like advertised, I honestly have experienced other mascaras adding more length and thickness than this one. Still, none of those others are 100% natural, smell amazing, and are BLUE!

A Look At The Ingredients

There are a total of 23 ingredients, mostly consisting of tea and fruit extracts, vitamins, natural waxes and natural powders.

Right off the bat, I can see no ingredients from my Red Flag List. This is a good sign!

For more reasons why ingredients like parabens should be avoided, see my Red Flag List on the Paleo Personal Care page to read more.

Paleo Skin Care Red Flag List

Researching each ingredient thoroughly, here are my findings:

Ingredients (in chronological order)

(Questionable ingredients in red below)

  1. Camellia Sinensis Leaf Extract (Organic Green Tea)
  2. Skin-conditioning agent, antioxidant, produced from the tea plant, low hazard (source)

  3. Tocopherol (Vitamin E)
  4. Organic chemical compound with vitamin E activity found in a variety of foods; Natural, non-toxic, and safe. (source)

  5. Cera Alba (Honey Beeswax)
  6. Binding-agent, emulsifier, skin-conditioning agent; natural wax from honeycomb; no hazard (source)

  7. Rubus Fruticosus Fruit Extract (Blackberry Extract)
  8. Plant extract, safe (source)

  9. Rubus Nigrum Fruit Extract (Blackcurrant Extract)
  10. Plant extract, safe

  11. Rubus Idaeus Fruit Extract (Raspberry Extract)
  12. Plant Extract, safe (source)

  13. Hydrolyzed Oat Protein (Oat Protein)
  14. Conditioning agent, limited or no toxicity information linked to ingredient (source)

  15. Hydrolyzed Wheat Protein (Wheat Protein)
  16. Conditioning agent, one or more human case studies show possible allergenic effects. For those not allergic or sensitive, overall low hazard (source)

  17. Pantothenic Acid (Pro-vitamin B5)
  18. Water-soluble vitamin, an essential nutrient, replenishes hair loss and treats skin irritations in mice, no hazard, safe. (source)

  19. Fucus Vesiculosus Extract (Seaweed Powder)
  20. Rich source of vitamins, trace minerals, & antioxidants; improves skin tone & skin elasticity, deemed safe (source)

  21. Coconut Stearic Acid (Coconut Acid)
  22. Emulsifying agent, natural occurring fatty acid; safe. (source)

  23. Mica
  24. Colorant, frequently used in the cosmetic industry, overall limited or low hazard: if any, can be a non-reproductive organ system toxin. (source)

  25. Theobroma Cacao Seed Butter (Cocoa Butter)
  26. Conditioning agent; extracted from roasted seeds of cacao, a tree native to the Americas; deemed safe. (source)

  27. Pearl Powder
  28. Skin healing agent, fades scars, improves skin tone; finely milled powder made from pearls frequently used in China for skincare; rich in amino acids and minerals; naturally occurring and safe. (source)

  29. Oryza Sativa Germ Powder (Rice Powder)
  30. Bulking-agent, deemed safe to use in cosmetics, low toxicity (source)

  31. Theobroma Cacao Extract (Cocoa Powder)
  32. Colorant, powdered cocoa, natural, deemed safe (source)

  33. Coffea Arabica Seed Extract (Powdered Coffee Beans)
  34. Fragrance ingredient, skin-conditioning agent, extract of the beans of the coffee plant; no hazard (source)

  35. Mel (Lavender Honey)
  36. Naturally occurring, safe (source)

  37. Origanum Vulgare Leaf Extract (Oregano Extract)
  38. Plant extract, safe (source)

  39. Thymus Vulgaris Flower/Leaf Extract (Thyme Extract)
  40. Plant extract, safe (source)

  41. Rosmarinus Officinalis Lead Extract (Rosemary Extract)
  42. Plant extract, safe (source)

  43. Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract)
  44. Plant extract, antiseptic, anti-inflammatory, treats dermatitis and oily skin, deemed safe (source)

  45. Hydrastis Canadensis Extract (Goldenseal Extract)
  46. Plant extract, anti-inflammatory, antimicrobial, boosts other herbs which it’s blended with, deemed safe (source)

Paleo Makeup - Natural Mascara

Product Recap:

A great natural [and FUN] alternative to common commercial mascaras, this mascara is free of all the harmful chemicals I always look to avoid.

I love this mascara and will definitely be a repeat customer and I’ve gotten so many complements on the BLUE!

Paleo Makeup - Natural Mascara

Are you interested in more Paleo friendly skin care product reviews? Have a recommendation of something you’d like us to check out? Let us know!

Paleo Skin Care: Natural Mascara

Product: 100% Pure Fruit Pigmented Mascara – Blueberry
Price: $$$
Product Rating: 5 out of 5
Paleo Rating: 4 out of 5

Personal Care Product Rating Scale

Product Rating: On a scale of 1-5 (5 being the best product I’ve ever tried), how good and effective is the product – no matter how natural it is or not.

Paleo Rating: On a scale of 1-5 (5 being all natural and non-toxic), how paleo is it? A 5 will be given to products that have 100% safe ingredients, no artificial coloring, flavoring, or preservatives, as well as no corn or soy derivatives.

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About the Author Marla Starr

Marla Starr is the founder of Paleo Porn, co-author of Pigskin Paleo and Owner of Starr Fitness. Marla is a Certified Personal Trainer, 200HR Certified Yoga Instructor, a Certified Barre & SUP/SUP Yoga Instructor offering Personal Training & Small Group Fitness classes both in person and virtually. In addition to all of the above she is also the Executive Producer of Minimalism. Please enjoy all the recipes in the Paleo Porn recipe archives!

Paleo Personal Careyou may also like

Paleo Skin Care: Cebelle Cleanser

Cebelle Cleanser is a natural ingredient deep cleanser. Read our review to find out more on this Paleo friendly skin care product. by Marla Starr, updated August 16, 2016 Posted on July 5, 2014

Paleo Skin Care - EOS Organic Lip Balm Spheres

Paleo Skin Care: EOS Organic Lip Balm Spheres

The products you use on your skin are just as important as the foods you consume. Try EOS Organic Lip Balm Spheres, especially in the winter. by Marla Starr, updated August 16, 2016 Posted on October 18, 2014

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