The following is a guest post by Lynette Geris, who is the creator of Paleodorant and the Cave Necessities line of personal care products. She’s also the founder of the Health by Habits Project where she works to bring health education and awareness to Chicago.
Although I’ve never personally used the 100% pure product line, I trust Lynette’s judgement and recommendations which is why I’ve asked her to review their all natural mascara. Take it away, Lynette!
Enter Lynette
Who wouldn’t love BLUE mascara? Especially if it has all natural ingredients and won’t cause any harm to your body?
This company, 100% Pure, advertises this product as:
- 100% natural
- 100% vegetarian
- Colored with black tea and berry pigments
- Lengthens, separates, thickens and glosses lashes
- Water and smudge resistant
- Suitable for sensitive eyes
100% Pure offers four different fruit pigmented mascara colors: black tea, blackberry, dark chocolate and blueberry. For this review specifically, we are going to review the blueberry all natural mascara.
Pros of 100% Pure Mascara
I LOVE the smell! This mascara literally smells like a blueberry field; it’s wonderful!
Not to mention the color: the BLUE tint gives any eyes a unique look that will make everyone do a double take.
And of course, the fact that this makeup is made of all natural sources, is eco-friendly and healthy for my skin, obviously earns brownies points for this particular review.
Cons of 100% Pure Mascara
The only negative I can pick out for this mascara is that while it does indeed lengthen, separate, and thicken my eye lashes like advertised, I honestly have experienced other mascaras adding more length and thickness than this one. Still, none of those others are 100% natural, smell amazing, and are BLUE!
A Look At The Ingredients
There are a total of 23 ingredients, mostly consisting of tea and fruit extracts, vitamins, natural waxes and natural powders.
Right off the bat, I can see no ingredients from my Red Flag List. This is a good sign!
For more reasons why ingredients like parabens should be avoided, see my Red Flag List on the Paleo Personal Care page to read more.
Researching each ingredient thoroughly, here are my findings:
Ingredients (in chronological order)
(Questionable ingredients in red below)
-
Camellia Sinensis Leaf Extract (Organic Green Tea)
-
Tocopherol (Vitamin E)
-
Cera Alba (Honey Beeswax)
-
Rubus Fruticosus Fruit Extract (Blackberry Extract)
-
Rubus Nigrum Fruit Extract (Blackcurrant Extract)
-
Rubus Idaeus Fruit Extract (Raspberry Extract)
-
Hydrolyzed Oat Protein (Oat Protein)
-
Hydrolyzed Wheat Protein (Wheat Protein)
-
Pantothenic Acid (Pro-vitamin B5)
-
Fucus Vesiculosus Extract (Seaweed Powder)
-
Coconut Stearic Acid (Coconut Acid)
-
Mica
-
Theobroma Cacao Seed Butter (Cocoa Butter)
-
Pearl Powder
-
Oryza Sativa Germ Powder (Rice Powder)
-
Theobroma Cacao Extract (Cocoa Powder)
-
Coffea Arabica Seed Extract (Powdered Coffee Beans)
-
Mel (Lavender Honey)
-
Origanum Vulgare Leaf Extract (Oregano Extract)
-
Thymus Vulgaris Flower/Leaf Extract (Thyme Extract)
-
Rosmarinus Officinalis Lead Extract (Rosemary Extract)
-
Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract)
-
Hydrastis Canadensis Extract (Goldenseal Extract)
Skin-conditioning agent, antioxidant, produced from the tea plant, low hazard (source)
Organic chemical compound with vitamin E activity found in a variety of foods; Natural, non-toxic, and safe. (source)
Binding-agent, emulsifier, skin-conditioning agent; natural wax from honeycomb; no hazard (source)
Plant extract, safe (source)
Plant extract, safe
Plant Extract, safe (source)
Conditioning agent, limited or no toxicity information linked to ingredient (source)
Conditioning agent, one or more human case studies show possible allergenic effects. For those not allergic or sensitive, overall low hazard (source)
Water-soluble vitamin, an essential nutrient, replenishes hair loss and treats skin irritations in mice, no hazard, safe. (source)
Rich source of vitamins, trace minerals, & antioxidants; improves skin tone & skin elasticity, deemed safe (source)
Emulsifying agent, natural occurring fatty acid; safe. (source)
Colorant, frequently used in the cosmetic industry, overall limited or low hazard: if any, can be a non-reproductive organ system toxin. (source)
Conditioning agent; extracted from roasted seeds of cacao, a tree native to the Americas; deemed safe. (source)
Skin healing agent, fades scars, improves skin tone; finely milled powder made from pearls frequently used in China for skincare; rich in amino acids and minerals; naturally occurring and safe. (source)
Bulking-agent, deemed safe to use in cosmetics, low toxicity (source)
Colorant, powdered cocoa, natural, deemed safe (source)
Fragrance ingredient, skin-conditioning agent, extract of the beans of the coffee plant; no hazard (source)
Naturally occurring, safe (source)
Plant extract, safe (source)
Plant extract, safe (source)
Plant extract, safe (source)
Plant extract, antiseptic, anti-inflammatory, treats dermatitis and oily skin, deemed safe (source)
Plant extract, anti-inflammatory, antimicrobial, boosts other herbs which it’s blended with, deemed safe (source)
Product Recap:
A great natural [and FUN] alternative to common commercial mascaras, this mascara is free of all the harmful chemicals I always look to avoid.
I love this mascara and will definitely be a repeat customer and I’ve gotten so many complements on the BLUE!
Are you interested in more Paleo friendly skin care product reviews? Have a recommendation of something you’d like us to check out? Let us know!
Paleo Skin Care: Natural Mascara
Product: 100% Pure Fruit Pigmented Mascara – Blueberry
Price: $$$
Product Rating: 5 out of 5
Paleo Rating: 4 out of 5
Personal Care Product Rating Scale
Product Rating: On a scale of 1-5 (5 being the best product I’ve ever tried), how good and effective is the product – no matter how natural it is or not.
Paleo Rating: On a scale of 1-5 (5 being all natural and non-toxic), how paleo is it? A 5 will be given to products that have 100% safe ingredients, no artificial coloring, flavoring, or preservatives, as well as no corn or soy derivatives.
